In addition to marketing and data science, students study business and analytics related to sports. The department offers three courses: "Business Administration Course," "Business Data Science Course," and "Sports Management Course," to cultivate human resources with the knowledge and skills to play an active role in a wide range of industries. To this end, students develop problem-solving skills in the "Innovation Lab," a problem-solving project course in which companies and students collaborate to enhance students' business, planning, data analysis, and value creation skills.